UPS Widget
Our UPS Widget™ campaign was our first foray into the emerging world of desktop applications. It is a 360° campaign with a desktop application at its core that represents a tangible example of what many industry observers believe to be the future of the advertising; branded utility.The UPS Widget™, a small animated character and downloadable desktop application, offers customers the ability to track packages at the click of a mouse as well as link to other UPS services directly from their desktop.
