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Over the last few weeks the inside of our building has been undergoing a bit of a makeover. Illustrator Harry Malt has been living with us for a couple of months, getting under the skin of the agency, watching and listening, when we were not looking, capturing the way we think and what we create, in his little black sketch book.
The results have now made their way onto our walls.
Here is the work in progress. More on Flickr. 
So what is social media?
Put simply, it’s a number of digital platforms that allow us to engage in conversations with each other, sharing information and content. This content can be pictures, films and thought pieces amongst about a million other things.
But how useful is social media for our client’s brands and how can we measure how effective it really is? A few of us from McCann Erickson and Universal McCann went to a discussion hosted by Chinwag Live on Measuring Social Media to find out.
We at McCann are thrilled to celebrate MasterCard's 10th year of sponsoring The BRIT Awards.
For this year's festivities, we've created "The Priceless Dance Off" - a 360 campaign and search for Britain's most 'Priceless Dancer'.
View the five boogie-tastic finalists, and vote for your favourite to win at www.pricelessdanceoff.com
Some interesting digital campaigning during the primaries from both D's and R's.
Good use of an ad classic here
Mitt Romney's campaign embraced UGC and utilised Yahoo's Jumpcut as Wired discussed here
Google jumped on the wagon and launched their checkout for donations
Over the next few posts we'll look some other innovative uses of digital media as the primaries conclude.
This one caught my eye from Will.i.am (Black Eyed Peas) and friends. Enjoy.
Best of the Super Bowl XLII. So over one week ago, one of the biggest upsets of the sporting century occured when the NY Giants turned over the NE Patriots with an Eli Manning touchdown in the last few minutes of the 4th quarter. Oh yes and this denied the Patriots from beating the '72 Dolphins record, of a season undefeated...now there's an ad idea in waiting.
But what were the best ads....you're chance to comment!
Here are the ones we liked.
Agree /disagree?
Reebok
