About us


Since we began in 1927 we have always been one of the top advertising agencies in the UK with extensive experience of building and developing big brand ideas. 
We have a long tradition of creating some of Britain’s best loved and most effective advertising.  From Tetley Tea Folk, Lloyds TSB’s Black Horse and the Nescafé Gold Blend Couple through to Bacardi Tom Cat, the Wall’s Sausages Dog, and most recently our new ‘Aah Night’ campaign for Bisto. The success of these campaigns has been about the strength of idea behind them. Which is why we take idea creation very seriously; there’s nothing arbitrary about the way we bring our ideas to life.

Our philosophy


The most important barometer for how successful our ideas are, is how much demand they create for our client’s brands. When our clients talk about building brands, what they really mean is building business. Finding growth; growing the top line; consistently, year after year. At McCann Erickson London, we help our client realize this objective through our single-minded purpose: creating demand. 
Demand Creation is all about motivating people to act, creating the desire in consumers to seek out, discover and use brands, products and services, and creating the opportunity for consumers to find what they want in the simplest, most convenient way.
As our founder Harrison McCann once said, “if we don’t move people to move goods out of the store, we have failed you”.

Our creative success has continued with more awards in 2006/2007:

Awards

  • Gold at the Newspaper Marketing Advertising Awards 2006

  • Winner at the 2006 Radio Aerial Awards

  • Silver at the 2006 British Television Awards

  • 4 wins at the 2006 Campaign Press Awards

  • Selected for the D&AD Awards 2006

  • 2 silvers at the 2007 Campaign Press Awards

  • 2 wins at M&M Awards - best print

  • Silver at the 2007 Euro Effies

  • Gold at 2007 Gramia Food and Drink Awards

  • 1 Gold and 4 Silvers at the 2007 Campaign Poster Awards

  • Campaign Advertiser of the Year 2007 win for Heinz

  • Campaign No.1 Poster of 2007 win for Ketchup ‘Sliced Bottle’

  • Gold at 2007 Epica Awards for Salad Cream Print

  • 2 Silvers at 2007 Epica Awards for Salad Cream and Ketchup Print

  • Campaign Digital Award


Awards




Contact us

If you like what you see, if you’d like to work with our people, or if you’re interested in working for McCann
Erickson, please contact us:

McCann Erickson Advertising Ltd
7-11 Herbrand Street
London
WC1N 1EX
T: + 44 (0) 20 7837 3737
F: + 44 (0) 20 7837 3773
E: firstname.surname@europe.mccann.com