Online Ad Spend Growth Exceeds Forecasts

The 2007 full year results for online ad spend have just been published by the IAB. The big news; second-half share exceeded 16% of all ad spend, ahead of 2007 forecasts. Overall the online ad market now accounts for a mighty £2.8bn in the UK, a year-on-year growth of 38%, making Internet advertising's share larger than press classifieds and regional newspapers.

Growing nine times faster than the rest of the market, PricewaterhouseCoopers and WARC forecast that Internet advertising will exceed TV ad spend by the end of 2009.

Read the full release here

Time to get digital everyone.

MasterCard - Priceless Danceoff

We at McCann are thrilled to celebrate MasterCard's 10th year of sponsoring The BRIT Awards.
For this year's festivities, we've created "The Priceless Dance Off" - a 360 campaign and search for Britain's most 'Priceless Dancer'.
View the five boogie-tastic finalists, and vote for your favourite to win at www.pricelessdanceoff.com

NABS

McCann Erickson is a great supporter of NABS, the industry's charity organisation. NABS makes a real difference to individuals from the marketing communications community, assisting with everything from a small question to a life crisis.  As part of our commitment to the work of NABS, we have assited them with the organisation of their annual major charity fundraiser - The Big Bash. Join the party by visiting www.the-big-bash.co.uk.

UPS Widget

Our UPS Widget™ campaign was our first foray into the emerging world of desktop applications. It is a 360° campaign with a desktop application at its core that represents a tangible example of what many industry observers believe to be the future of the advertising; branded utility.The UPS Widget™, a small animated character and downloadable desktop application, offers customers the ability to track packages at the click of a mouse as well as link to other UPS services directly from their desktop.

http://www.ups.com/widget

Genworth