The Shots Forum 2008 was today. Mark and Tom from our place were speaking about how we've evolved and showing some of our new work for UPS and Xbox.
A great day of insight and intellect with fantastic presentations from people like Scott Prindle from CPB and Dick Powell from Seymourpowell.
This weekend saw the annual NSPCC Microsoft Charity football cup, played for the first time at the new Wembley Stadium. This year a combined Agencies team entered, alongside various Microsoft ones, & the celebrity packed NSPCC outfit. Our very own Valdemar Domingos (that's him coming up the stairs in the white) led the way for the Agencies, scoring in the semis to set up a meeting with the NSPCC team in the grand final. Try as they might, the Agencies couldn't get past a team containing a serious bunch of pro athletes - Amir Khan, Iwan Thomas and Darren Campbell to name but a few - alongside the standard issue soap opera mob, and the NSPCC triumphed to lift the cup in the Royal Box. More importantly, it was a great day out at an awesome venue, & lots of money was raised for a truly worthwhile cause.
So what is social media?
Put simply, it’s a number of digital platforms that allow us to engage in conversations with each other, sharing information and content. This content can be pictures, films and thought pieces amongst about a million other things.
But how useful is social media for our client’s brands and how can we measure how effective it really is? A few of us from McCann Erickson and Universal McCann went to a discussion hosted by Chinwag Live on Measuring Social Media to find out.
