‘Hot’ new Shreddies ad

If for some strange reason you missed the launch of our new Shreddies ad during Hollyoaks last night, check it out. The film introduces Charles, the Shreddies’ chief taste tester. So focused is he on his task of making sure every batch of Shreddies tastes just right, that he misses the effect he is having on the Knitting Nanas.

Be aware though….we’re watching you! We’re taking advantage of YouTube’s new audience tracking tool to analyse viewing figures, where viewers are from geographically and how the ad performs against similar content. Broadly speaking this will provide us with a great opportunity to take a closer look at the peaks and troughs of viewing metrics online and learn from it. But in the short term please help us get the viewing numbers up watching the ad here.

Check out our 3 new ads for Staples

They make us laugh; we hope they bring smiles to your faces too. The campaign launches today.

Super Bowl XLII

Best of the Super Bowl XLII. So over one week ago, one of the biggest upsets of the sporting century occured when the NY Giants turned over the NE Patriots with an Eli Manning touchdown in the last few minutes of the 4th quarter. Oh yes and this denied the Patriots from beating the '72 Dolphins record, of a season undefeated...now there's an ad idea in waiting.

But what were the best ads....you're chance to comment!

Here are the ones we liked.

Agree /disagree?

Reebok

X box Halo 3 Launch

For the recent launch of Halo 3, we created a fictional war photographer called Jake Courage, who took photos of the epic Halo battle. As well as creating a microsite at jakecourage.com, we staged a photography exhibition in 68 cinemas nationwide to showcase these haunting images. Watch the film (it's only a minute) to find out exactly how we did it. It's proof that the best defence against a small budget is a really big idea. Visit campaign page on xbox.com

MasterCard Commentators

Our new MasterCard UEFA Euro 2008 Campaign is launching this week. Breaking with the tradition of showing either players or fans points of view in football spots, we wanted to bring a fresh perspective by looking at it from a normally ignored view – the commentators.  They’re supposed to be impartial, but as any football fan knows, in the heat of the moment national loyalties can't be denied.