April 22, 2008

New Nesquik Work

The campaign shows how Nesquik can fuel the imaginations of children by making everyday activities much more exciting. It breaks today.

Nesquik_hose_3 Nesquik_amazon_2_2

April 15, 2008

‘Hot’ new Shreddies ad

If for some strange reason you missed the launch of our new Shreddies ad during Hollyoaks last night, check it out. The film introduces Charles, the Shreddies’ chief taste tester. So focused is he on his task of making sure every batch of Shreddies tastes just right, that he misses the effect he is having on the Knitting Nanas.

Be aware though….we’re watching you! We’re taking advantage of YouTube’s new audience tracking tool to analyse viewing figures, where viewers are from geographically and how the ad performs against similar content. Broadly speaking this will provide us with a great opportunity to take a closer look at the peaks and troughs of viewing metrics online and learn from it. But in the short term please help us get the viewing numbers up watching the ad here.

April 01, 2008

Check out our 3 new ads for Staples

They make us laugh; we hope they bring smiles to your faces too. The campaign launches today.

Continue reading "Check out our 3 new ads for Staples" »

February 18, 2008

MasterCard - Priceless Danceoff

DanceoffWe at McCann are thrilled to celebrate MasterCard's 10th year of sponsoring The BRIT Awards.
For this year's festivities, we've created "The Priceless Dance Off" - a 360 campaign and search for Britain's most 'Priceless Dancer'.
View the five boogie-tastic finalists, and vote for your favourite to win at www.pricelessdanceoff.com

February 12, 2008

X box Halo 3 Launch

For the recent launch of Halo 3, we created a fictional war photographer called Jake Courage, who took photos of the epic Halo battle. As well as creating a microsite at jakecourage.com, we staged a photography exhibition in 68 cinemas nationwide to showcase these haunting images. Watch the film (it's only a minute) to find out exactly how we did it. It's proof that the best defence against a small budget is a really big idea. Visit campaign page on xbox.com